Best Buy has been one of the most popular stores. It has also been an authorized Apple reseller for years now. And it also recorded an all time high during this year’s holiday season, especially on Black Friday. Apple’s iPhone, iPad and the iPod Touch have been the best selling products on Best Buy’s online and physical stores this year. This puts Best Buy also in a very high place. Best Buy turned out to be one in the top five visited stores this holiday season.
The new TV commercial that Best Buy has started airing is some proof of how much the store has gained popularity. It seems like that Apple products are one among the top priorities of the store. The ad is more like a collaboration between Apple and Best Buy. And if you ask me, this TV ad has been produced jointly by both the companies, Apple and Best Buy. Because as much advertising it does for the Best Buy stores, it does the same amount for Apple products as well.
It is not like Best Buy is dedicated only to Apple products. If you visit Best Buy, you will get smartphones from all major manufacturers, Samsung, Sony Ericsson, HTC, and many others. The same thing goes with tablets as well. But why did Best Buy go with only Apple products for the advertisements? Is it something like it is not bothered about how much revenue it makes by selling those other smartphones and tablets? Well, I do not think so.
This is pure marketing. The Cupertino based company’s smartphone and tablet, the iPhone and the iPad, have been the top two things on the shopping lists of even kids this holiday season, and Best Buy just wants to make sure that it is an authorized retailer of these products so that more people drop in.
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